Wait… why don’t people like this ad?
“But on social media, one man called it ‘a condescending ad from a company that relies on men buying their products.’ Another wrote that ‘being a man is not a disease nor a pathology,’ adding that ‘it is grotesque to repeatedly ascribe collective guilt onto half of humanity known as men.'”
lol, like “how dare you market products to us and ask us to exhibit human decency?”
If you are offended when an ad or campaign challenges your privilege, ask yourself, “Why?”
No one is saying that there is anything wrong with being a man — unless you define masculinity as denigrating others. Then it’s problematic. You may not ascribe to toxic masculinity but you do benefit from patriarchy and male privilege. And if you do not *actively* do your part to question your privilege, dismantle toxic masculinity and use your privilege to protect and promote the voices of the vulnerable other, you are part of the problem. You are complicit. Silence is complicity. Be offended.
So this ad basically says what we’ve been saying since time immemorial and definitely since #metoo: do better.
We only ask that men do better because we know that they can. You have the potential to be better men.